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Selling a project through architectural visualization: How firms create compelling narratives for clients

2021-10-08T17:40:00-04:00

Is architectural visualization more than a pretty image? The response to this question can be polarizing. Some argue that this advancement in 3D rendering software combined with the lofty ambitions of firms striving to pitch success to their clients has its fair share of pros and cons. However, using hyper-realistic imagery has become an industry standard when "selling" a project.

While these architectural assets keep clients and the general public at the edge of their seats, visual renders also have shortcomings. Let's take MVRDV's Marble Arch, for example. Their proposed project hoped to create "a wonderful opportunity to give an impulse to a highly recognizable location in London." Instead, it created an opportunity for intense criticism.

Previously reported on Archinect: MVRDV’s Marble Arch Mound is a magnet for public criticism. Image on left courtesy of MVRDV. Image on right via Twitter user @danbarker

However, the art of architectural visualization as a job has allowed archit...

Are you a BIM or architectural visualization specialist? Check out these firms currently hiring on Archinect Jobs!

2020-03-19T11:06:00-04:00

While many may be concerned and overwhelmed with the current state and future of architectural employment, let Archinect help keep you informed, prepared, and inspired during the upcoming months. Digital collaboration is nothing new to the architecture world. However, in light of recent events, remote working and digital collaboration are at an all-time high.

BIM and architectural visualization have grown to become an integral part of architecture offices. We've selected 10 firms who are currently searching for the right candidate candidates that exhibit BIM, Revit, and digital design skills to join their team.

Image courtesy of JTM Construction

JTM Construction seeks a VDC Coordinator
The VDC (Virtual Design and Construction) Coordinator plays a critical role from pre-construction, construction and through the post-occupancy process. There are many stake holders who play an important role in the successful execution of construction projects and the VDC Coordinator is a conduit betw...