Mr. Brainwash will transform vacant Paley Center into an art museum

2020-02-19T15:22:00-05:00

The artist Thierry Guetta, aka Mr Brainwash, is temporarily turning the former Paley Center for Media in Beverly Hills—designed by the architect Richard Meier in 1996—into his own museum. The French-born Los Angeles-based artist this week sealed a deal that will allow him to lease the building, which was bought by the luxury brand LVMH for $80m in 2018, until it and two other properties the company acquired on North Rodeo Drive are turned into a hotel.

Previously, the building, rising three stories, functioned as an outpost of the Museum of Television & Radio and then to the Paley Center for Media, which left earlier this month, The Art Newspaper reports. Equipped with the required museum facilities, the structure provides a capable canvas for Guetta to manipulate.

"It’s a dream come true; I still cannot believe it," says Guetta to The Art Newspaper. "We are in 2020 and it feels like I have achieved 20/20 vision. Whenever I set my eyes set on something, I am lucky enough to see it happen."

The museum is scheduled to open later this Spring.

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Mr. Brainwash will transform vacant Paley Center into an art museum