2024-05-05T16:44:28-04:00 https://archinect.com/news/article/150233379/gensler-designs-an-atari-hotel-for-las-vegas Katherine Guimapang 2020-10-20T15:18:00-04:00 >2024-03-15T01:45:58-04:00 <img src="https://archinect.gumlet.io/uploads/ef/ef6648b44517067bc182dae8d1dcb577.png?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>With the hotel industry looking to regroup due to the effects of the recent pandemic, architecture firms are continuing with upcoming hospitality projects as team with innovation and hospitality groups.</p> <p>This month, <a href="https://archinect.com/gensler" target="_blank">Gensler</a> and GSD Group announced its collaboration with Atari&reg; Hotels. GSD Group is an innovation and strategy hospitality group based in Scottsdale, Arizona. They have already secured their plans to construct future <a href="https://archinect.com/news/article/150181003/atari-has-announced-its-first-video-game-themed-hotel" target="_blank">Atari Hotels</a> in Austin, Chicago, Denver, San Francisco, San Jose, and Seattle,&nbsp;<a href="https://atarihotels.com/news/gsd-group-partners-with-global-design-firm-gensler/" target="_blank">according to Atari Hotels</a>.</p> <figure><p><img src="https://archinect.gumlet.io/uploads/0b/0bc92b44e133cf2a21a4992033805b7b.gif"></p><figcaption>Atari Hotel. GIF courtesy of Gensler/GSD Group</figcaption></figure><figure><p><a href="https://archinect.gumlet.io/uploads/3a/3ad8edc0ac4217a531f25b7421e4a329.jpg?auto=compress%2Cformat&amp;w=1028" target="_blank"><img src="https://archinect.gumlet.io/uploads/3a/3ad8edc0ac4217a531f25b7421e4a329.jpg?auto=compress%2Cformat&amp;w=514"></a></p><figcaption>Front Entrance: Image render courtesy of Gensler/GSD Group</figcaption></figure><p>Although their recent collaboration and planning details are still emerging, many have already expressed excitement towards the highly anticipated video game classic inspired hotel. According to a statement from Atari, the 400-room "family-friendly" hotel will be teeming with "retro-futurism, pop culture, and nostalgia."&nbsp;<a href="https://atarihotels.com/news/gsd-group-partners-with-global-design-firm-gensler/" target="_blank">GSD Group's Managing Partner Shel...</a></p> https://archinect.com/news/article/150181003/atari-has-announced-its-first-video-game-themed-hotel Sean Joyner 2020-01-28T17:47:00-05:00 >2024-01-23T19:16:08-05:00 <img src="https://archinect.gumlet.io/uploads/df/dffa23257073f47fbfc2bc7c89fe5a93.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>The legendary video game company, Atari has just announced a deal it's made with GSD Group, an innovation and strategy agency, and producer Napoleon Smith III, "to acquire the rights to build video game-themed Atari Hotels in the United States, with the first location breaking ground in Pheonix, AZ later this year." The new hotels will provide guests with immersive experiences using technologies such as Virtual and Augmented Reality. Some of the planned locations will also include venues to host e-sporting events.</p> <p>Phoenix-based real estate developer True North Studio is currently collaborating with Apple co founder Steve Woznaik's Woz Innovation Foundation to develop the first hotel, due to break grown later this year. According to Atari Hotels, additional developments are planned in Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco, and San Jose.</p> <p>"We are thrilled to partner with GSD Group and True North Studio to build the first-ever Atari branded hotels across the United ...</p>