2024-04-30T07:52:12-04:00 https://archinect.com/news/article/150169562/tackling-confirmation-bias-in-the-creative-process Sean Joyner 2019-11-11T17:00:00-05:00 >2019-11-12T14:21:40-05:00 <img src="https://archinect.gumlet.io/uploads/af/af3fd2d59e315d3ea8991c9834e2288f.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>In his <a href="https://www.masterclass.com/classes/frank-gehry-teaches-design-and-architecture" target="_blank">Masterclass</a>, Frank Gehry touches on an important creative principle:</p> <p><em>"I have always felt if you know what you are going to do in advance then you won't do it. Your creativity starts with whether you're curious or not."</em></p> <p>It's an intriguing point. As I rewatched the trailer for the course, it reminded me of how Leonardo da Vinci would often abandon commissions. Many say he'd leave his creations unfinished out of boredom, but that's not what was really happening for him. Rather, he grew disinterested after he had solved whatever creative obstacle he was tackling. Walter Isaacson puts it perfectly in his <a href="https://archinect.com/features/article/150154390/archinect-s-biographical-reading-list" target="_blank">biography</a> on the polymath:&nbsp;"He [da Vinci] enjoyed the challenge of conception more than the chore of completion," Isaacson writes.</p> <p>That's what Gehry is touching on: That, as architects, a large part of the creative process is situated in an iterative exploratory process. The work is constantly evolving along the way, details get refined, materials dialed in, and program realized. ...</p>