Louis Vuitton's London flagship reopens as a Peter Marino-designed spectacle

2019-10-24T15:51:00-04:00

Reopening after a 14-month makeover, the renovated store is a multi-storey expo fitted with the work of [...] artists, which – unlike those collections, and art you'd find in a concept store – is intended to be viewed, rather than purchased.

Photo: Stephane Muratet, courtesy Louis Vuitton

Elle's Sara McAlpine on the rise of 'The Spectacle Store' among luxury retailers and how Louis Vuitton's newly reopened London flagship fits right in.

"The face of retail changes so fast," Peter Marino, whose New York-based firm was in charge of the lengthy makeover, tells Elle, adding, "It’s very much a necessity for [brands] to have these big special statements in key landmark locations."

Photo: Stephane Muratet, courtesy Louis Vuitton

The Louis Vuitton London Maison on New Bond Street reopened today after undergoing 14 months of renovation to "reveal a complete reimagining of the space, featuring a sweeping double helix shaped staircase crafted in cerused oak and worked as a sculpture with an offset centre."

Photo: Stephane Muratet, courtesy Louis Vuitton

There are 43 artworks throughout the store — from 25 artists including site-specific commissions from Sarah Crowner, Jim Lambie, Josh Sperling, Farhad Moshiri, and Matt Gagnon — as ...

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Louis Vuitton's London flagship reopens as a Peter Marino-designed spectacle