Tokyo may get its own 'High Line'

2021-04-06T13:32:00-04:00

Tokyo’s Ginza shopping district is set to get an elevated “green way” similar to the High Line park in New York City [...], or Paris’ Promenade Plantée. The plan is to turn a 2km urban motorway known as the KK Expressway into the “Tokyo Sky Corridor”. The linear park will then form a green loop around the outskirts of Ginza.

The Tokyo metropolitan government has invited the public to submit feedback on the proposed Tokyo Expressway (KK Line) revitalization.

Muji finally opens its first hotel in its hometown of Ginza, Japan

2019-03-28T18:44:00-04:00

It’s a radical way of thinking about advertising, especially for a company that has a “no label” ethos and hasn’t run traditional ad campaigns since the company launched in 1980. Instead of slapping its name on its products or shoving ads in people’s faces, Muji wants to invite customers to the Muji Hotel to experience the “anti-brand” lifestyle it’s selling.

It is hard not to fall in love with MUJI, the famed household and consumer goods company from Japan uses their "no label" branding tactic to win consumers over throughout the years. With the news of MUJI opening their first hotel in the company's hometown of Ginza, people can now stay in a minimalist lover's dream hotel with MUJI goods within their fingertips. Beyond the hotel's interior design and aesthetic, many point out the brand's clever advertising strategy with the hotel's opening.

Image courtesy of MUJI.

The hotel sits on top of MUJI's global flagship store, housing 79 rooms all varying in size and interior arrangements. According to the company's website, there are nine room options which satisfy various sleeping arrangements. For the ultimate minimalist, the smallest room size measures between 155 square feet to the largest room size measuring at 560 square feet. Rooms are entirely outfitted with furniture and home accessories by MUJI in addition to other complimentary ite...

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Tokyo may get its own 'High Line'

Muji finally opens its first hotel in its hometown of Ginza, Japan