IKEA Buys Naming Rights to Heatherwick’s Vessel at Hudson Yards

2019-04-01T09:00:00-04:00

Since opening in March, Thomas Heatherwick’s Vessel at Hudson Yards has caught headlines for its ostentatious design, its billing as “public art”, its repudiation of the tenants of accessibility, and its overreaching rights to the photos taken by visitors. Also drawing plenty of scrutiny is the name of the project, the Vessel, which despite its prominence on promotional materials, remains a working title.

As visitors begin streaming in, Related Companies, the developer behind the massive, $25 billion neighborhood, has been asking for public input on the perfect name for their architectural centerpiece. And, the internet and company has come up with a good sum of suggestions; ‘The Copper Kebab’, ‘Lady Liberty’s Diva Cup’, and ‘Escalator Broken’ have been particularly popular options.

However, just as the free ticket to climb comes with the price of waiting an hour online to reserve a spot to wait in line, everything public about this project has been a hoax—including the competition...

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IKEA Buys Naming Rights to Heatherwick’s Vessel at Hudson Yards