Archinect - News 2017-08-19T15:02:45-04:00 Get one of ten free advertisements in the first issue of 'Ed', Archinect's new print magazine! Nicholas Korody 2017-05-02T15:31:00-04:00 >2017-05-02T16:02:23-04:00 <img src="" width="650" height="383" border="0" title="" alt="" /><p>The first issue of <a href="" rel="nofollow" target="_blank"><em>Ed</em></a>, Archinect&rsquo;s new hybrid print/digital magazine, is entitled &ldquo;The Architecture of Architecture&rdquo; and seeks to investigate the forces that determine and delimit the possibilities of architectural practice and thought. In short, the issue endeavors to make visible the limits of architecture, to probe its normative assumptions, and to propose alternatives for the discipline and profession. Find out more <a href="" rel="nofollow" target="_blank">here</a>.</p><p>A constitutive part of the &lsquo;architecture of architecture&rsquo; in the 21st century is self-promotion, branding, and other forms of identity-production. We&rsquo;d like to critically interrogate this imperative, without necessarily issuing a single or reductive judgment. To that end, we&rsquo;re including 10 free advertisements in the inaugural issue of <em>Ed</em>, both solicited and selected from an open call that is now open.</p><p>We welcome a range of approaches in these advertisements&mdash;from the polemical to the self-promotional. You can take this as an opportunity to sell your practice, sel...</p> Sorry architecture, you're being 'disrupted.' J. James R. 2016-06-07T09:58:00-04:00 >2016-06-14T00:26:08-04:00 <img src="" width="650" height="276" border="0" title="" alt="" /><em><p>Mr. Greenberg expects its future clients' new offices can expect similar results. In R/GA's first five months in its more "connected space" employee retention is up 5%. The ultimate goal and "magic number" will likely be akin to the higher retention rates of tech companies, like Google and Facebook. Those companies are growing in cities like New York and forcing agencies like R/GA to offer more desirable workspaces if they want to keep their talent, explained Mr. Greenberg.</p></em><br /><br /><!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" ""> <html><head><meta></head></html> When does a billboard become a protected landmark? Alexander Walter 2016-05-09T14:06:00-04:00 >2016-05-18T23:31:04-04:00 <img src="" width="650" height="488" border="0" title="" alt="" /><em><p>If someone told you today that a new, brightly lit neon sign was going up across the street from where you live, you might react with disgust at the thought of such a commercial eyesore invading the skyline of your community. Yet when some older sign or billboard is threatened, everyone is suddenly up in arms, rushing to its defense. How does something as mundane as outdoor advertising grow to become considered an essential piece of the urban fabric?</p></em><br /><br /><p><em>&ldquo;They become landmarks, loved because they have been visible at certain street corners &mdash; or from many vantage points across the city &mdash; for a long time,&rdquo; writes Michael J. Auer in the brief. &ldquo;Such signs are valued for their familiarity, their beauty, their humor, their size, or even their grotesqueness. In these cases, signs transcend their conventional role as vehicles of information, as identifiers of something else. When signs reach this stage, they accumulate rich layers of meaning. They no longer merely advertise, but are valued in and of themselves. They become icons.&rdquo;</em></p><p>Related stories in the Archinect news:</p><ul><li><a href="" rel="nofollow" target="_blank">Visual pollution: inside the global movement to ban urban billboards</a></li><li><a href="" rel="nofollow" target="_blank">Rethinking Billboards</a></li><li><a href="" rel="nofollow" target="_blank">A Lost Cause? Alfredo Jaar&rsquo;s &ldquo;A Logo for America&rdquo; Coming to Times Square Again</a></li></ul> Visual pollution: inside the global movement to ban urban billboards Amelia Taylor-Hochberg 2015-08-13T16:21:00-04:00 >2015-08-16T12:17:15-04:00 <img src="" width="650" height="390" border="0" title="" alt="" /><em><p>In 2007, [S&atilde;o Paulo] Mayor Gilberto Kassab implemented the Clean City Law, labelling outdoor adverts a form of &ldquo;visual pollution&rdquo;. In a single year, the city removed 15,000 billboards and 300,000 oversized storefront signs. [...] The ubiquity of outdoor advertising means that we have come to take it for granted; accepting both its presence and its purpose as natural features of the urban environment.</p></em><br /><br /><p>Previously on Archinect: <a href="" rel="nofollow" target="_blank">Rethinking Billboards</a>&nbsp;as homeless shelters, and as land art projects in&nbsp;<a href="" rel="nofollow" target="_blank">Art + Architecture: The Los Angeles Nomadic Division Sets Up Camp</a>.</p> AIA launches second video in "Look Up" campaign featuring a blind architect Amelia Taylor-Hochberg 2015-05-19T20:33:00-04:00 >2015-05-26T20:46:25-04:00 <img src="" width="650" height="359" border="0" title="" alt="" /><p>Entitled "An Architect's Story", the video features&nbsp;<a href="" rel="nofollow" target="_blank">Chris Downey</a>, a blind architect and founder of "Architecture for the Blind" in San Francisco. The piece, which debuted at the <a href="" rel="nofollow" target="_blank">AIA National Convention</a> last week, focuses on Downey's approach to architecture before and after unexpectedly becoming blind in 2008, and features talking-head interviews with Downey, one of his clients, and a student of his at UC Berkeley.</p><p></p><p>The documentary piece is starkly different in approach and style to the&nbsp;<a href="" rel="nofollow" target="_blank">first installment of the "Look Up" campaign</a>. Yes, both have the kind of generically-inspiring music one would have equal luck finding in either a&nbsp;<a href="" rel="nofollow" target="_blank">Koch Industries' ad</a>&nbsp;or <a href="" rel="nofollow" target="_blank">the trailer for a young-adult romantic drama</a>. But while the first spot, tasked with framing the "Look Up" identity, tended towards cinematic, fast-cut clips of dramatic or cerebral moments to churn up excitement about the profession, "An Architect's Story" is more focused on personal perspective. It strives to take Downey's insights fro...</p> "All Work and All Play": Archinect Sessions Episode #16 with Jimenez Lai and Robert Ivy, CEO of the AIA Amelia Taylor-Hochberg 2015-02-12T19:40:00-05:00 >2015-04-02T22:03:34-04:00 <img src="" width="650" height="421" border="0" title="" alt="" /><p>What do Robert Ivy FAIA, EVP/CEO of the AIA, and Jimenez Lai, of Bureau Spectacular, have in common? Other than they're both architects, not so much! What better way to celebrate a profession at the crossroads than featuring interviews with both in our latest podcast episode.</p><p>Paul, Amelia, Donna and Ken spoke with Ivy about the AIA's newly launched "<a href="" rel="nofollow" target="_blank">I Look Up</a>" (#ilookup) public awareness campaign for architects, and Jimenez Lai joined us in studio to discuss his latest Graham Foundation-funded collaboration,&nbsp;<em><a href="" rel="nofollow" target="_blank">Treatise</a>: Why Write Alone?.</em></p><p><em>Treatise&nbsp;</em>is currently being exhibited at the Graham Foundation in Chicago through March 28, and its eponymous publication launches March 18.</p><p>As always, you can send us&nbsp;your architectural legal issues, comments or questions via twitter #archinectsessions,&nbsp;<a href="" rel="nofollow" target="_blank">email</a>&nbsp;or call us at (213) 784-7421.</p><p>Listen to episode sixteen of&nbsp;<a href="" rel="nofollow" target="_blank"><strong>Archinect Sessions</strong></a>, "All Work and All Play" with Jimenez Lai and Robert Ivy FAIA, EVP/CEO of the AIA:</p><ul><li><strong>iTunes</strong>:&nbsp;<a href="" rel="nofollow" target="_blank">Click here to listen</a>, and clic...</li></ul> AIA announces upcoming national television advertising campaign Paul Petrunia 2015-02-06T12:23:00-05:00 >2015-02-16T17:49:13-05:00 <img src="" width="650" height="367" border="0" title="" alt="" /><p>Robert Ivy, CEO of the American Institute of Architects, has just announced that the organization will begin placing 30-second ads on national cable networks and news channels. The ads will begin airing on February 8th and will feature their recent "Look Up" campaign.&nbsp;</p><p>The campaign is a 3 year plan to "share the value that architects bring to communities".&nbsp;</p> ‘Dronevertising’ Makes Real Life Pop-Up Ads Alexander Walter 2014-09-03T13:49:00-04:00 >2014-09-03T13:51:32-04:00 <img src="" width="650" height="362" border="0" title="" alt="" /><em><p>It was only a matter of time before someone saw the commercial potential of drones. Their compact size and swift mobility makes them ideal vehicles for transporting goods and information around the crowded streets of a city. Amazon has recently been testing the potential for drone deliveries, but Russian creative agency Hungry Boys&rsquo; campaign has brought a new dimension to both advertising and drone use.</p></em><br /><br /><p>Related: <a href="" rel="nofollow" target="_blank">Martha Stewart in the age of drone photography</a></p> A Lost Cause? Alfredo Jaar’s “A Logo for America” Coming to Times Square Again Alexander Walter 2014-07-29T14:07:00-04:00 >2014-08-04T21:56:58-04:00 <img src="" width="620" height="535" border="0" title="" alt="" /><em><p>When Alfredo Jaar&rsquo;s glittering &ldquo;A Logo for America&rdquo; video first played on a Times Square billboard in 1987, it riled up New Yorkers. [...] shows the words &ldquo;This is not America&rdquo; inside the outline of the United States. &ldquo;A Logo for America&rdquo; will receive a second life this week; beginning on August 1, the video will pop up on Times Square signs and screens between 11:57 pm and 12:00 am. But this 2.0 version loses some of the video&rsquo;s original intent to reach a broad&mdash;and hopefully attentive&mdash;audience.</p></em><br /><br /><!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" ""> <html><head><meta></head></html> Rethinking Billboards Nicholas Korody 2014-07-11T13:52:00-04:00 >2014-07-16T19:59:21-04:00 <img src="" width="640" height="376" border="0" title="" alt="" /><em><p>Billboards are commanding territory all over the world, offering just a blaring message in their occupation. Some designers have been looking at how to better use this advertising infrastructure, with Slovakia&rsquo;s Designdevelop proposing a use for the space as small-scale residences for the homeless.</p></em><br /><br /><!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" ""> <html><head><meta></head></html> Orange Barrel Media Announces LEED Platinum Headquarters in Columbus WalkerEvans 2012-04-21T11:46:00-04:00 >2012-04-21T11:47:19-04:00 <img src="" width="650" height="409" border="0" title="" alt="" /><em><p>The new Orange Barrel HQ will reuse existing concrete storage silos and a renovated 10,000-sqft warehouse with a new 10,000-sqft addition. OBM President Pete Scantland says they&rsquo;re aiming for LEED Platinum certification with the project. Solar panels will be located on the back side of a 120-foot tall structure rising above the new offices, while the front side will provide a showpiece advertising space.</p></em><br /><br /><p> Orange Barrel Media is a nine-year-old outdoor wallscape mural design and advertising firm that serves markets in New York, Boston, Charlotte, Columbus, Denver, Cleveland and Cincinnati. Yesterday, they announced a new headquarters in Columbus that includes an innovative solar-panel advertising tower and 20,000 square feet of space on a former concrete mixing plant adjacent to Downtown.</p> <p> The new development was designed by George Acock of Acock Associates with Landscape Architecture done by Keith Meyers and his team at MSI+KKG.</p> Brilliant Campaign for 3M Noise Cancelling Headphones Paul Petrunia 2011-06-09T12:41:04-04:00 >2011-06-09T14:12:57-04:00 <img src="" width="650" height="433" border="0" title="" alt="" /><em><p>Beautiful executed ads for 3M Noise Cancelling Headphones. Made by Grey, S&atilde;o Paulo, Brazil.</p></em><br /><br /><p> Advertising Agency: Grey, S&atilde;o Paulo, Brazil<br> Executive Creative Directors: Guy Costa, Alexandre Scaff<br> Art Director: Daniel Prado<br> Copywriter: Alexandre Scaff<br> Illustrator: Leandro Esparca<br> Published: April 2011</p>