If you like their watches, you'll probably love their hotel: Shinola opens its first hotel in Detroit

2019-01-03T17:37:00-05:00

...the new property is not to sell products. Instead, Shinola aims for the hotel to be a place where Detroiters and out-of-town visitors can bond with each other, the city, and the brand in an organic way.

The Detroit-based watch company is a fundamental entity within the city. Founded in 2011, the humble watch company built its first factory by transforming 30,000 square feet of unused space inside Detroit's historic Argonaut Building. A brand built on quality, hard work, and the spirit of Detroit, the ambitious company sought out to create a space that would promote their community. Pushing beyond the retail space, the long-awaited Shinola Hotel opened its doors on January 2, 2019. In collaboration with Bedrock Detroit for their urban development and revitalization specialities, and Gachot Studios for their design expertise, the hotel pays homage to Detroit's rich downtown architecture.

Street Image of Woodward Ave in Detroit. Photo by Michelle & Chris Gerard

With Kraemer Design Group acting as the Architect of Record and Historical Consultant for the project, the hotel occupies five buildings along historic Woodward Ave. Two of the five buildings include the iconic Singer Buildi...

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If you like their watches, you'll probably love their hotel: Shinola opens its first hotel in Detroit