An augmented reality art exhibit hijacks MoMA's Jackson Pollock gallery

2018-04-27T14:57:00-04:00

NEW YORK’S MUSEUM of Modern Art is under siege. Well, a virtual siege, at least. A group of renegade artists has co-opted the brightly-lit Jackson Pollock gallery on the museum’s fifth floor, turning it into their personal augmented reality playground. [...] those that have downloaded the MoMAR Gallery app on their smartphones, the impressionist's iconic paintings are merely markers—points of reference telling the app where to display the guerilla artists’ works.

MoMAR's augmented reality app and the unauthorized accompanying group show Hello, we're from the internet explore the intersection of private physical space and the public digital realm. "MoMAR is an unauthorized gallery concept aimed at democratizing physical exhibition spaces, museums, and the curation of art within them," the group explains on its website. "MoMAR is non-profit, non-owned, and exists in the absence of any privatized structures."

Get the app on Android or iOS and head to MoMA's Jackson Pollock room on the 5th floor to see Hello, we're from the internet until May 3.

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An augmented reality art exhibit hijacks MoMA's Jackson Pollock gallery