Archinect - Features

Archinect’s Guide to Job Titles: Marketing Coordinator

2020-12-21T13:21:00-05:00

Booming talent and innovative work fill the architecture and design community. Unless a firm communicates that talent to the outside world, it is likely to go unnoticed. Whether it be acquiring new business, recruiting new team members, positioning oneself as a thought leader, or any of the other pursuits of a design practice, marketing is a crucial piece of the puzzle.

For our ninth installment of Archinect's Guide to Job Titles, we look at the Marketing Coordinator and its context within a firm’s larger marketing operations. What qualifications does one need? Why is it so essential to a firm’s success? And how does one succeed in this role?

Want To Get Your Architecture Work Published? Here Are 6 Pro Tips For Crafting The Perfect Pitch

2020-04-20T13:56:00-04:00

Having published work is a big part of marketing an architecture practice. The more people who are exposed to your design work, the more opportunity you'll have to promote your expertise and services. Publications like Archinect are go-to destinations for the industry and design enthusiasts.

With many millions of page views every month, Archinect receives countless project pitches from firms, individuals and PR companies. Some of those pitches are well prepared and well received, while others are poorly prepared and either ignored or forgotten. If you want your work to catch the eye of editors, heightening your chances of getting your work published, you'll want to consider these pro tips.

Architecture Firms Tell Us How Marketing Requires an Evolved Set of Social Skills

2017-09-06T12:03:00-04:00

Not long ago, marketing for architecture firms primarily relied on word of mouth. Golf games, dinners at country clubs and schmoozing were once a big part of the job description for the person in charge the firm's marketing. The field, however, has shifted dramatically and fraternizing with wealthy elites in the hopes of them becoming one's next client are getting replaced with competition entries, press kits, social media, and branding.