Archinect - Features2024-11-21T11:17:04-05:00https://archinect.com/features/article/150046882/what-the-future-has-in-store-for-brooklyn-based-firm-future-expansion
What the Future Has in Store for Brooklyn-Based Firm, Future Expansion Mackenzie Goldberg2018-01-29T09:00:00-05:00>2018-01-30T12:16:04-05:00
<img src="https://archinect.gumlet.io/uploads/ut/ut5pwka9qon8zbeu.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p><a href="https://archinect.com/firms/cover/149654488/future-expansion-architects" target="_blank">Future Expansion</a> is a Brooklyn based architecture-and-design firm founded in 2011 by Deirdre and Nicholas McDermott. Shortly after starting, the practice won an open RFP from the Brooklyn Academy of Music for a large-scale public art installation. Since, the two have gone on to carry out projects for both private and public clients. They recently completed another winning installation, "<a href="https://archinect.com/news/bustler/6154/take-a-moment-in-flatiron-reflection-now-on-display-in-nyc-s-flatiron-district-for-the-holidays" target="_blank">Flatiron Reflection</a>," for the fourth annual Flatiron Public Plaza Holiday Design Competition commissioned by the Flatiron/23rd Street Partnership and <a href="https://archinect.com/van_alen" target="_blank">Van Alen Institute</a>.</p>
<p>For this week's <a href="https://archinect.com/features/tag/845829/small-studio-snapshots" target="_blank">Small Studio Snapshots</a>, Archinect caught up with the firm to hear about some recent projects they are working on and find out what the future has in store.</p>
https://archinect.com/features/article/150003980/how-3-architecture-firms-are-using-showreels-to-present-and-promote-their-work
How 3 Architecture Firms Are Using Showreels to Present and Promote Their Work Julia Ingalls2017-04-27T11:43:00-04:00>2018-01-30T06:16:04-05:00
<img src="https://archinect.gumlet.io/uploads/e2/e2rpflnnharatejz.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>For a director or actor, putting together a showreel—a short video of spliced footage—is the first step in securing a gig. One may think of it as a cinematic portfolio: the means by which one presents work to the world of one's profession when the work is in motion. It might seem redundant, then, for an architect to have one too. After all, buildings are, by and large, static objects—and drawings, plans, photos and renderings can tell a lot. But, for those architects that do attempt to encapsulate their portfolio with real, edited footage—usually in combination with either voice-over or text statements—the rewards can be great. Not only does it make their work very accessible, it's also a bit of a control freak’s dream: the narrative of the practice is orchestrated, down to the millisecond.</p>