Archinect - Features 2024-05-02T15:29:04-04:00 https://archinect.com/features/article/150165874/peterson-rich-office-rethinking-the-value-and-values-of-a-small-architecture-practice Peterson Rich Office: Rethinking The Value (and Values) of a Small Architecture Practice Antonio Pacheco 2019-10-24T06:00:00-04:00 >2019-10-29T17:57:45-04:00 <img src="https://archinect.gumlet.io/uploads/d8/d819ea8f4565c12f35fac36f544bf559.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p><a href="https://archinect.com/firms/cover/150165879/pro-peterson-rich-office" target="_blank">Peterson Rich Office</a> (PRO) is a <a href="https://archinect.com/news/tag/1427775/spotlight-on-nyc" target="_blank">New York City</a>-based architecture and design practice that pursues cultural and residential projects with an inventive and joyful spirit.&nbsp;</p> <p>The young firm, founded by&nbsp;Miriam Peterson and Nathan Rich in Brooklyn in 2012,&nbsp;was awarded a New Practice New York prize by the American Institute of Architects New York Chapter in 2018. Over the years, PRO has steadily produced provocative and challenging proposals that interrogate how finance, form, and use interrelate at the urban scale. Whether crafting a secluded artists' studio, mixed-use towers, or proposals for maximizing the land adjacent to public housing projects, the firm&nbsp;manages to think-through and sometimes entirely re-think the role architects can play in bringing transformative projects to life.&nbsp;</p> <p>For this week's&nbsp;<a href="https://archinect.com/features/tag/1222145/studio-snapshots" target="_blank">Studio Snapshot</a>, Archinect was able to connect with Peterson and Rich to discuss, among other topics, how&nbsp;architects represent but one part of a "massive network of stakeholders for any bui...</p>