Archinect - Features2024-12-11T17:04:36-05:00https://archinect.com/features/article/150078215/as-principal-of-a-small-firm-founder-of-synthesis-design-architecture-alvin-huang-says-you-always-have-to-be-hunting
As Principal of a Small Firm, Founder of Synthesis Design + Architecture Alvin Huang Says You Always Have to be Hunting Mackenzie Goldberg2018-08-20T13:31:00-04:00>2018-08-20T14:07:28-04:00
<img src="https://archinect.gumlet.io/uploads/af/afe294f5ba7dd801c1d2fb30d8cbac4b.jpeg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p>"As a design research practice we leverage technology as an avenue to challenge convention and imagine alternatives" says <a href="https://archinect.com/news/article/149970079/grounded-research-alvin-huang-of-synthesis-design-architecture-on-bringing-computational-design-to-life-on-archinect-sessions-82" target="_blank">Alvin Huang</a>, founder of the firm <a href="https://archinect.com/synthesisdna" target="_blank">Synthesis Design + Architecture</a>. Started in 2011, Huang began his practice after gaining significant experience working for prestigious firms such as <a href="https://archinect.com/zaha-hadid" target="_blank">Zaha Hadid Architects</a> and <a href="https://archinect.com/firms/cover/89559/amanda-levete-architects-al_a" target="_blank">AL_A</a>. Blending applied research with exploratory practice, the young practice has completed commissions ranging from a <a href="https://archinect.com/synthesisdna/project/soi-central-central-world-expansion" target="_blank">huge shopping centre in Bangkok</a> to a <a href="https://archinect.com/synthesisdna/release/synthesis-design-architecture-launches-the-much-anticipated-volvo-pure-tension-pavilion" target="_blank">rapidly deployable solar-powered charging station for a new, alternative-fuel Volvo</a>.</p>
<p>Here, Huang talks about taking the gamble to start his own practice, shares some advice from his mentors, and spills some strategy on how to maximize the size of the firm. </p>