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Colleen Cass

Colleen Cass

Brooklyn, NY, US

 
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About 

A brand strategist passionate about exploring brand identity, digital content, and entertainment media management.

Employment 

Ace Content - Anomaly, New York, NY, US, Associate Strategist

- Used social listening to create a cohesive understanding of how fans interact with a brand using resources such as Google's Toolkit, CrimsonHexagon and CubeYou
- Create in-depth competitive audits to give a well-rounded view of a selected brand or topic
- Community manages brands across Instagram, Facebook, Giphy, Tumblr and Reddit
- Create strategies for social content specific to different platforms
- Provide updates on trends across platforms and culture

Sep 2017 - current
 

MRY, New York, NY, US, Strategy Intern

- Assisted in brand creative strategy for several clients and presented trend updates weekly
- Researched brand trends platforms
- Collected information for digital platforms and content
- Wrote and managed a creative brief for an internal project

Jun 2017 - Aug 2017
 

Warner Brothers Studios, Burbank, CA, US, Digital and Social Media Intern

- Assisted the CW Digital marketing team for the summer of 2016
- Created and presented several projects to SVPs on OTT platform trends and practices
- Assisted in brainstorming sessions for social media content related to CW and CW Seed
- Learned about the CW's marketing strategy and how they market their shows in the digital space

Jun 2016 - Aug 2016
 

Education 

University of Oregon, Eugene, OR, US, Bachelors, School of Journalism and Communication; School of Business

Bachelors of Science in Advertising; minor in Business Studies.

Sep 2013 - Jun 2017
 

Areas of Specialization 

Skills