Maria Saavedra

Maria Saavedra

Miami, FL, US



Deadline-oriented PR and Communications professional with extensive experience in marketing and content management systems. Working understanding of multiple analytics systems, including Google Analytics and Hootsuite and adept understanding of how Web strategy, particularly social media, can improve communications efforts. Strong written and verbal communication skills.



JOHNSON & JOHNSON (CONTRACTOR – KELLY TEMPS), LOS ANGELES, CA, Miami, FL, US, Marketing/PR & Communications Manager

• Responsible for creating & overseeing communication strategies, educational newsletters and other digital communication products for global cross-sector systems roll outs within the Medical Devices Department
• Research and showcase stories related to medical devices and disseminate throughout the company to create customer and employee awareness
• Support the launch, communication and tracking of global engineering trainings
• Leverage information and create meaningful synergies by collecting, standardizing and promoting Engineering information
• Write and publish the group’s internal newsletter, focusing on reporting events and changes in the Manufacturing Engineering, Science and Technology Group related to engineering tools, guides and harmonization
• Manage all aspects of internal Web Portal, including blog, town halls and videos
• Introduce redesign projects for internal SharePoint sites and marketing materials
• Organize, plan and coordinate Engineering conventions overseas
• Manage WebEx’s deployment, functionality and training
• Organize, plan and coordinate webcasts, webinars and meetings

Mar 2013 - current

Ink Link Marketing, Miami, FL, US, Freelancer, Brand Ambassador for Boston Market

• Secure attendees, manage guest list and RSVP's, execute post-event coverage
• Handle all publicity/promotional/marketing activity, which includes both traditional and digital media.
• Translated media kits for our Spanish audience

Sep 2013 - Sep 2013

Business Wire, Plantation, FL, US, Newsroom & Investor Center Specialist

• Administer content management systems, online newsrooms, investor relations web sites and social media
• Design mockups using a variety of MS programs to plan the visual arrangement of the sites’ content and receive client feedback
• Product development and management
• Assist in maintenance of HQ demonstration sites
• Assist and train clients in all facets of the HQ site

Dec 2011 - Mar 2013

Seccion Amarilla USA, Miramar, FL, US, Copywriter

• Created text for ads, brochures and public relations with a focus on Hispanic market
• Translated content with correct grammar and punctuation in Spanish
• Ensured that material was factually correct, following codes of advertising practice

Jun 2011 - Oct 2011

Express, Doral, FL, US, Customer Relations Manager

• Developed the first marketing program and portfolio for Fashion Experts designed to build product knowledge and engage employees with the brand
• Proactively worked with merchants to recommend fabrics, colors and styles for each season; that helped generate sales
• Maintained an eye for detail with regard to design, composition, merchandising and execution of quality and details of the store
• Promoted sales through creative merchandising and styling
• Educated departments on styling tables, back walls and merchandising
• Cultured a service of selling and customer-focused environment
• Trained, observed and coached behaviors that would maximize business opportunities
• Created a list of popular garments to be featured on 2009 Holiday catalog

Jan 2008 - Aug 2011

South Florida News Service, Miami, FL, US, Staff Writer, Intern

• Conducted extensive research and interviews to develop the stories assigned
• Verified sources and factual information before being published in Miami Herald, Sun Sentinel and Palm Beach Post

Dec 2010 - Jun 2011

Venue Magazine, Miami, FL, US, Staff Writer, Intern

• Translated and created press releases with correct grammar and punctuation
• Communicated events through social media networks
• Conducted research to obtain factual information and authentic detail
• Assisted with editing and proofreading of articles before publishing

Mar 2009 - Aug 2009

Everything But Water, Doral, FL, US, Assistant Manager

• Trained store staff by reviewing and revising orientation to specialty products and sales training materials
• Delivered training sessions; reviewed staff job results and learning needs with retail store manager while developing and implementing new product training
• Motivated employees to achieve store’s goals and targets
• Responsible for providing progress report to store manager
• Prepared new strategies and plans for increasing business
• Maintained quality service by establishing and enforcing organizational standards

Apr 2007 - Dec 2007


Florida International University, Miami, FL, US, BArch, Journalism, Mass Communication

B.S. Journalism (2011)
A.A. Spanish Language & Literature
Florida International University, Miami, FL

Jun 2005 - Apr 2011

Areas of Specialization