Born out of the desire for a men’s collection that looked at home in the city but was built to withstand the outdoors, AETHER worked with Assembledge+ to develop their new flagship store that would support the brand’s mission to create a complete lifestyle collection for urban-dwelling, design-focused, well-traveled men and women.

Located in the heart of Los Angeles’ La Brea design district, the retail space is set in a 4,000-sf industrial space. Twi full-sized glass garage doors open onto the sidewalk, facilitating an interaction with the pedestrians, and allowing for natural light and air to fill the space.

Inside, the store features a walk-in freezer for prospective gear testing housed in a custom 13-by-13-foot wood cabana, along with 45 modular wood crates that can be moved and rearranged to give the space a different feel monthly, seasonally. A threshold of white and black gives the open space a sense of division, while contemplating the brand’s dual character to be classic and modern in the city and highly practical and functional in the outdoors.