Archinect
Andrew Salter

Andrew Salter

Brooklyn, NY, US

anchor

TIAA CREF - 730 Third Avenue

TIAA CREF’s recent re-branding to “TIAA” also provided an opportunity to refresh their main corporate office in Midtown Manhattan. The scope included the lobby, second floor amenities, and a workspace floor. Existing conditions included outdated finishes, ceilings, and lighting as well as poor signage and branding. Our design unified the floors with a minimalist, yet powerful palette of wood, panels, lights, and graphics to ensure a well guided, yet captivating user experience. TIAA was impressed with the concepts and plan to move forward are ongoing. 

 
Read more

Status: Unbuilt
Location: New York, NY, US
My Role: Designer