What are we concerned about?

Under the background of rapid urbanization, rural areas on the urban edge are confronted with rural hollowing, population outflow, economic and industrial transformation and environmental degradation, which necessitates a new-pattern exploration in the rural revitalization. 

What is NEW RURALISM?

The plan follows the concept of ‘New Ruralism’, believing that different from urban areas, the rural areas embody original social network, conventional lifestyle, natural landscape and self-sufficient economy industrial chain. Rather than merely over-pursue the economic upsurge, it is remarkable to keep the rural regionality, rurality and originality remained, while at the same time integrating rural economy into the networking platform of urban–rural economy.