Set in the heart of Soho, NYC, Verdego redesigned the existing Burton Flagship store located at the intersection of Spring and Mercer Streets. Verdego took design cues from Burton’s locale which is headquartered along with its snowboard fabrication shop in the picturesque natural setting of Burlington, Vermont. The design incorporates elements of the mountains, authentic materials such as barn wood, destressed steel and reclaimed wood timbers as well as paring cutting edge technology to create a potent customer experience. Highlights of the store include a vintage chairlift inspired feature, a replica of a snowboard fabrication press and a wood cabin made from reclaimed timbers.
Location: New York, NY, US
My Role: Designer
Additional Credits: AOR - Tobin Parnes Design