To launch Media Center - a new wireless technology developed for home applications - Intel asks vc a to design an interactive installation showing the features of this product. The accepted idea is to represent intimate domestic moments from the daily life of a family, frames of time when father, mother and sons are individually involved in hardware driven activities such as watching tv, surfing on internet, playing playstation and so on. The Media Center allows to manage simultaneously all these activities through just one remote hardware.
The small space available lead the designers to opt for an interactive experience: the visitor, surrounded by an all-black environment, is asked to chose from a menu the Media Center’s feature he is interested in. By pushing the selected button, he could start a ground projection of a zenithal filmed view of the inhabitants of the house acting in front of their tv. In the meanwhile, on the wall in front of the visitor, a real tft screen starts to show the same video contents the inhabitants of the house are interacting with. Three possible home situations (living room, parents and sons bedrooms) are represented. Any time a new Media Center’s feature is selected, a new family’s scene is projected and the linked video contents are shown on the screens hung on the black walls. In the meanwhile a bright coloured fluo line - like a wireless impulse leading from the family’s projection to the central exhibit of the Media Center hardware - switches on. The fluo lines change colour according to the Media Center’s selected application (internet, tv, dvd, photo album, games).
Location: Milan, IT
My Role: principal architects
Additional Credits: Assistant: Fabio Pansera
Agency: J Walter Thompson (Nicola Gorini / planner, Teresa Silvestri / client account, Francesco Ungaro, assistant)
Contractor: Gruppo Integrato, Milano
Interactive Multimedia: XTV Productions, Milano
Photos: Carlo Bevilacqua / xtv prod, Fabio Pansera, Francesco Ungaro