Fior Fiore is a line of Coop branded products that offers a selection of the international gastronomic excellence. As part of a strategy of market penetration, Coop asks vc a | vannini + cesaretti the design concept for a replicable retail format.
Suggested in spaces of small / medium size located in malls or in transit places such as railway stations and airports, the project combines a strongly contemporary image with elements of product recognition - the coloring of the packaging - and its vocational matrix - genuine food, enhancement of local cultures and know-hows, traditional practices.
Location: milan, Italy
My Role: principal designers
Additional Credits: Visual Design: Claudia Astarita
Assistants: Manuel Viliotti, Gabriela Nunez, Laura Danieli, Ornella Suriano
Engineering: Inres, Firenze