To entice both Seattle Sounders + Seahawks fans into the stadium’s Pro Shop, ROSSETTI expanded the store size by 250%, creating an immersive shopping environment for both teams. Each team’s merchandise is showcased on either side of the entrance through crystal clear, butt-glazed walls. The folding entrance wall opens on game days exposing a central flex space that is merchandised for the team playing that day. 

A variety of lighting effects emphasizes the merchandise + activates the retail experience. ROSSETTI turned six structural columns into design elements by covering them in back-lit column covers featuring bold graphics of players. ROSSETTI also coordinated special merchandising displays for three brand sponsors, + provided signage + graphic design services.