My client was Nordica representative from Serbia. They wanted me to create an open space stand so all the staff could observe movement that was happening inside.

Making a stand in a bigger fair like this one I needed to consider walls, openings and exhibiting space. Corner openings increased the inside and outside volume of the stand. This allowed visitors to visually communicate with ski equipment Nordica had to offer even from outside. Leaving wide wall surfaces helped them exhibit more ski equipment.

Given its unique design, it significantly stood out from other stands.