Online couture retailer revolveclothing.com desired a flexible space for their physical debut store and the design of the boutique responds by showcasing a changing selection of designers while transforming periodically into an event space. Set back from Melrose Avenue, a square display window within a dark metal wall announces the store’s entrance. Inside, a long wall of vertical fins emphasizes the space’s verticality while affording individual display niches for a changing group of apparel labels. Each fin is cut to a unique curved profile, countering their repetition in plan with a soft vertical topography. Custom designed fixtures of stainless and black dyed MDF are minimal, low, and removable. A passage way leads to a walled garden containing a set of museum-like vitrines displaying contemporary and vintage fashion pieces.
Location: West Hollywood, CA, US
My Role: Jr Designer
Additional Credits: silvia kuhle, jeffrey allsbrook, moira henry, travis muroki, caroline smogorzewski