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Caitlin Baiada

Caitlin Baiada

New York, NY, US

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ColorLab

ColorLab seeks to facilitate shoppers’ color personalizations of clothing through opportunities for intimate interaction with unique customization technology. Colored lights highlight the shopper’s activity as she moves through the shopping experience.

 
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Status: School Project
Location: Boston, MA, US
My Role: Concept Design, Diagrams, Digital Representation

 
Customization station with individual scanners and access to the Color Lab interface provides the customer with the necessary tools to scan the color of any object, access featured artwork, browse swatches and colors located online, and complete self check out. Priva-lite technology enables dressing rooms to be transparent glass when unoccupied and become opaque colored light boxes when occupied.
Customization station with individual scanners and access to the Color Lab interface provides the customer with the necessary tools to scan the color of any object, access featured artwork, browse swatches and colors located online, and complete self check out. Priva-lite technology enables dressing rooms to be transparent glass when unoccupied and become opaque colored light boxes when occupied.
The facade showcases activity as customers explore and experiment. The logo on the facade changes color to reinforce the dynamic, limitless opportunities of Color Lab’s customization process. A feature video wall, demonstrating the release of dye in water denotes the concept of the dying process and provides spatial depth.
The facade showcases activity as customers explore and experiment. The logo on the facade changes color to reinforce the dynamic, limitless opportunities of Color Lab’s customization process. A feature video wall, demonstrating the release of dye in water denotes the concept of the dying process and provides spatial depth.

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