The project was a discussion of the state of Architecture
and Design in the context of Mexico City; not only at urban
scale but at the Architectural and Interiors scale as well.
The site is a brand new building designed by Ariel Bromberg
on Reforma 115 .This project is bringing to the forefront so
many important questions; mainly regarding issues of “the
office of the future” in terms of organization and technology
among others; in particular Latin American context. A specific
concern has also emerged about the seamless interaction of
technology and everyday life without discarding the importance
of the human factor.

There were eight teams of two members each, each team
selected a company that will better reflect the idea of “future”,
the choices were; Virgin Atlantic, Pixar, Dwell Magazine,
Vogue Magazine, Batelle, New Line Cinema, etc. The goal
was for the students to learn how to communicate their ideas
to design professionals and clients plus working directly as
part of an international environment.
An important aspect of the project is the critical understanding
of the notion of skin, surface, and screen, how they need
to be come original and technical terms within our discipline
for the project to work. These design tools affect the project’s
design becoming the driving force.

The project was concerned with the study of architectural
ornament as a point of departure, in this case Islamic
screens,and the experimentation of techniques of biomorphology
by exploring these two approaches that were considered
both philosophically and methodological at odds with
one another and developing an alternative system.

The concept of ornament as an adaptive condition that could
be parametrically studied producing mathematical system
that could transform from skin to surface