My graduation project focused on the ever-changing retail environment in its most gracious and exclusive form: the shopping mall. Although the first of its kind for this region (Romania has only seen full-scale shopping malls development after 2007), the program had to reinvent itself by including more and more of the activities generally not associated with retail, such as entertainment, sports and leisure. The study thus focused on the economic and architectural sustainability of such a "couple": retail & leisure.
„Consuming Architecture – a study of contemporary consumerism” is a 30 page insight on the effects aggressive consumerism and luxury consumer culture had on the built environment in the latest few decades.
Status: School Project
Location: Cluj-Napoca, RO
My Role: Graduate Architect
Additional Credits: Technical University of Cluj, Faculty of Architecture and City Planning