Our masterplan seeks to capture the unique spirit of Rio as a world city and to create a unique Olympic Experience – it is about the spirit of the people and the influence of the dramatic landscape. We wish to celebrate the long established culture of Rio which has defined it as one of the most desirable destinations in the world and contribute to the ongoing development which has been increasing in momentum as one of the most sophisticated cities in the world, similar but differentiated from other fast developing cities such as Beijing and competing with other major cities like London, New York and Sydney.
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