The goal of Megasundail was to conceive of a screening device that served several functions simultaneously; sunlight screen, signage, and decoration. The overall system was to be applied to an Adidas office and retail building on Houston and Broadway in New York.

Conceptually, the cumulative effect of these systems is the activation of a building facade that is relatively nondescript and lifeless. During the day, the identity of the building would be passively transmitted through the screen vis-a-vis light and shadow, while at night the effect is generated electronically. These results are in addition to the fundamental use of the screen, which is to mediate the amount of light that is penetrating the spaces within.