The temporary location on the High-Line Park is designed to launch the classic French macaron shop into the US market. The free-standing box constructed from modular panels remains open during the day and becomes a marketing beacon at night, with its two illuminated billboards facing 10th avenue. The transparency of the display system and the muted tones of the interior structure serve to highlight the popularly colorful merchandise that characterizes the brand.
Status: School Project
Location: New York City