ALTA-NYC is the online identity of NATAL[ie/Y] C., an Architect and self-taught Photographer based in New York City.
Natalie S.W. Cheng holds a B.E.S. from the University of Waterloo and a M.Arch from Yale University (2001). From 2000-2006, she worked on award winning projects with David Chipperfield Architects, The Polshek Partnership [ennead], Grimshaw & SOM. Her interest in multidisciplinary design & branding began with an internship at Bruce Mau Design.
RESIDENTIAL DESIGN (2007 - PRESENT)
A Registered Architect, Natalie has submitted drawing sets for Co-op Board approval & NYC Building Permit application. Interior Design, art & furniture procurement are within her scope.
RETAIL DESIGN FOR FASHION & BEAUTY BRANDS (2006 - PRESENT)
In 2006, Natalie's professional focus shifted to 3D branding, store concepts, and fixture design for global luxury brands. Over the past 9 years, she has led the In-house design & management of International flagship projects for Estée Lauder, La Mer, Jo Malone, Giorgio Armani Beauty, YSL Beauté, and Alexander Wang. In addition, she has collaborated on key projects for Marc Jacobs, Chanel, and BCBG. Project types include freestanding stores, premium retail concessions, and pop-up shops. Completed projects have been featured in WWD, Vogue, Crash, W Magazine, Wallpaper, Interior Design, Architectural Record, South China Morning Post, & The New York Times.
RETAIL DESIGN METHODOLOGY & PHILOSOPHY
Conversant in French & Chinese (Cantonese), Natalie understands how to operate effectively within various cultural contexts and how to optimize communication within an aggregate project team that spans multiple time zones. In order to pave the way for project success, a clear design brief is required, along with an open & sustained dialogue between all project stakeholders. Within the retail landscape, it is possible to engage the consumer through material innovation, lighting technology, flexible display systems & carefully edited pop-culture references. Design, budget & timing are rigorously considered in order to meet each Company's goals.
During her time off, Natalie can be found at the beach to recharge or perusing flea markets in search of inspiration.
ALTA-NYC, New York, NY, US, Founding Member
Yale University, MArch, Architecture