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Hallie Crouch

Hallie Crouch

Cleveland, OH, US

 

About 

Hallie (DelVillan) Crouch [HAY-lee krouCH] is an Associate Principal at Bialosky and the first nontraditional practitioner to hold the title. Formally trained in architecture, she is living out her purpose as the architect whisperer. As Director of Strategy, Hallie contributes and advises on many dimensions of the practice including business development, marketing, strategic planning, HR, brand identity, firm culture, policies, and programs. Hallie guided a rebrand that earned the National Award of Excellence from SMPS. She helped author the firm’s mission, values, and vision, which she featured in her guest article for MARKETER magazine.

Hallie has been a trusted advisor to many of AIA Cleveland's recent presidents, earning her two Presidential Citations. In 2018, she was named to the Top 25 Under 35 Young Professionals in Cleveland. She was honored in 2020 with an inaugural AIA Ohio Emerging Professional award, which cited her voice as a nontraditional practitioner and her work towards achieving an equitable profession. In 2021, she completed her term as an Executive Officer and Secretary of AIA Cleveland.

She is a reoccurring juror of student work at her alma mater, Kent State University. She has presented on the topics of equity and alternative careers at design schools and architecture conferences, including the 2019 National Women's Leadership Summit in Minneapolis. She recently served as a juror for the national SMPS Marketing Communication Awards. Hallie was selected for the Bridge Builders Class of 2023, a program for mid-career leaders from the Cleveland Leadership Center.

Elsewhere:

Employment 

Bialosky, Cleveland, OH, US, Director of Strategy, Associate Principal

Jun 2012 - current
 

Skynear Designs, Washington, DC, US, Creative Director

May 2010 - May 2012
 

Education 

Kent State University, Cleveland, OH, US, MArch, Architecture

Aug 2008 - May 2009
 

Kent State University, Kent, OH, US, BArch, Architecture and Environmental Design

Aug 2004 - May 2008
 

Awards 

Mover and Shaker Award, Top 25 Under 35, Award

The Cleveland Professional 20/30 Club, the largest young professional group in Northeast Ohio, announces the recipients of the 2018 Northeast Ohio Top 25 Under 35 Movers & Shakers Awards. The Awards recognize 25 young leaders under 35 years of age that have a record of excellence in their work, civic engagement and philanthropic efforts. These individuals give selflessly for their community, are involved in working with local non-profits as volunteers or board members, or are up-and-coming leaders in their community or place of business.

2018
 

National Award of Excellence | Integrated Marketing, 3rd Place

Bialosky Cleveland placed 3rd nationally in the Integrated Marketing category for our refreshed branding and marketing strategy.This included our new mark, graphic standards, digital presence, new website, graphically rendered vision and values, and environmental graphics built into our new workplace.

Winners in our category include:

1. Hickok Cole Architects
2. WGI
3. Bialosky Cleveland
4. EAPC
5. JLG Architects

2017
 

National Award of Excellence | Best in Corporate Identity, 1st Place

This annual competition is the longest-standing, most prestigious awards program recognizing excellence in marketing and communications by professional services firms in the design and building industry. The SMPS Marketing Communications Awards (MCA) recognize the individuals and teams who create outstanding communication vehicles for architectural, engineering, design, and construction firms.

2017
 

Presidential Citation, AIA Cleveland, Award

"For exemplary leadership, strategic counsel, hard work and dedication to the chapter: standing for equity and ever striving for excellence."

2016
 

Areas of Specialization 

Skills