2x4, New York, NY, US, Graphic Designer (Freelance)

Designed pictograms, wayfinding systems, and large-scale scrims for
the urgent presentations, for the Glaceau Offices and Design Within Reach.

MTWTF, New York, NY, US, Graphic Designer

Developed client-specific designs, including identities / logos, posters, and book typographic systems for such clients as Columbia University GSAPP, SS Press, and a variety of independent artists. Instrumental in conceptualization and presentation of winning designs and design strategies, with a focus on design frameworks and systems.
○ Designed the typographical system for a book (Studio-X) later featured in Domus magazine and selected for the American Institute of Graphic Arts (AIGA) 2011 “365: Design Effectiveness” honor.

15sec Studio, Seoul, KR, Creative Director

Established freelance design consultancy, managing client acquisition,
engagement, and delivery, and coordinating projects from concept
prototyping through completion. Designed a variety of media; typographic
systems, identities, books and interactive media, as well as collaborated
with professionals in other disciplines. Managed all operational, strategic,
and financial functions related to business administration.
○ Won high-profile clients, including the Business Cooperation Foundation, Ewha Women’s University, and Kyeonggi Broadcasting Station; developed websites, identities, graphics, posters, and printed materials.
○ Authored an article on new designers for the monthly magazine, DesignNet.
○ Developed the official Website of Ewha Women’s Univ. Grad School of Management.

Samsung Electronics (Samsung Design Membership), Seoul, KR, Researcher

Performed research within the Visual Communication Design Division,
informing development of a corporate-sponsored design group to provide
designers the freedom to create while facilitating brand-specific design
and development. In collaboration with product developers / designers,
and UI specialists.
○ Researched and proposed a graphic user interface, user scenario, and
advertisements for next generation mobile products.

YoonDesign Inc., Seoul, KR, Senior Typeface Designer

Designed fonts and typefaces for use in print and digital media, designing fonts for both Korean and English alphabetic characters.
○ Designed a brand strategy and identity for prominent Korean celebrities, as well as fonts to match the celebrities’ handwriting.
○ Published a book, An Illiterate Child, providing critical analysis of typography, informed by 6-month tenure teaching cultural aspects of design to 40+ students from 4 universities; interviewed about the book’s publication by the largest online design magazine in Korea, DesignJungle.
○ Authored a column on public designs for the daily newspaper, DongA Ilbo, the largest newspaper in Korea.
○ Created designs for mobile products of manufacturers such as LG and Samsung.