Penton Media, New York, NY, US, Marketing Manager
• Work with sales, editorial and publisher to develop all sales and marketing materials. Create all materials including writing copy, graphics and lay-outs. Build branding and consistency for all print and web materials.
• Work with publishers on marketing initiatives and new business and development.
• Develop and oversee all online and print promotions. Manage timelines and deadlines.
• Update all marketing related content for website.
• Produce and manage direct marketing and email blast campaigns. • Manage marketing budget. Approve and track A/P.
• Manage and oversee all trade shows (30+) • Edit and approve reader surveys compiled by research department. Incorporate all relevant
information in collateral.
• Work with sales and editorial on corporate events including email blasts and creative. Follow-up
with participants by tracking feedback via surveys. Compile results and create presentations.
Premiere Publishing, New York, NY, US, Marketing Manager
• Generated all marketing materials including media kits, brochures, sell sheets and house ads. • Developed and managed RFP’s - negotiated and finalized agreements.
• Produced sales and marketing presentations for advertising and sponsorship sales.
• Managed sponsorship opportunities – selected events, negotiated deals, created ads and signage,
generated visibility for the magazines.
• Created value added events for advertisers - organized all facets of events including budgets;
sponsorship; charity involvement; food and libation; red carpet set-up; public relations and media
coverage; invitations and RSVP; signage and creative.
• Increased subscribers through incentives, sweepstakes and direct mail promotions.
• Organized and set-up all trade shows including budgets, strategies, sponsorships, and creative.
• Wrote and distributed press releases to media and online - worked closely with PR agencies.
• Worked with web designers and oversaw websites for creative, content and advertising.
• Increased brand recognition through product placement including movies, television and events.
• Researched and wrote articles for Trump Magazine as needed.
barbara k!, New York, NY, US, Marketing Manager
• Produced sales and marketing presentations.
• Wrote and designed the product catalogue - updated with new products as needed.
• Created promotional and marketing material (signage, how-to-cards, POPs, brochures, hang-tags)
• Organized & managed all trade shows working within budgets, guidelines and tight deadlines;
ensured materials were shipped in a timely manner; traveled to set-up booth and oversee show.
• Researched and presented new ideas for product development. Mocked-up samples, created
diecuts and communicated with production in China for final outcome.
• Developed packaging and marketing materials for new collections and launches.
• Promotion and execution of products into store planograms
• Read through daily online inquiries and provided responses and customer service. Ensured
customers received orders and followed-up to get feedback on merchandise.
• Assisted in the planning of all events
City College of New York (CCNY), New York, NY, US, Bachelors, Liberal Arts
Fashion Institute of Technology, State University of New York, New York, NY, US, BArch, Advertising & Communications