Creative, results-oriented Marketing Manager with over 10 years of marketing strategy, business development, event coordination, and extensive social media marketing experience, offering proficiency in the following areas:
Design/Development of Marketing Materials, Proposals, SOQs, SOWs, Business Presentations, Portfolios and Brochures
Project Research/Business Development
Lead Generation and Tracking
Demographic research & analysis
Public Relations/Press Releases/Press Kits
Event/Press Calendar Management
Event Planning and coordination: Groundbreakings, Grand Openings, Tradeshows, Charity Events, Employee Incentives and Company Promotions
Direct-mail and E-mail Campaigns
Website Design & Maintenance
Social Media Marketing
Internal/External Communications Planning and Execution
Marketing Planning and Budgeting
Microsoft Office Suites (all programs)
Adobe Photoshop/ Acrobat, InDesign
D.L. Withers Construction, Phoenix, AZ, US, Client Relations Manager
Wrote, designed, and distributed all press releases, advertising, and article submissions.
Developed internal and external communications plans and goals.
Coordinated philanthropic activities and managed industry association relationships.
Performed website evaluation for change management; developed social media plan.
Created and maintained departmental calendars for all business development functions.
Managed Groundbreakings, Grand Openings, and community events.
Served as main point of contact for clients and vendors.
Assisted in creation and editing of RFP responses and SOQs
Signature Technology Group, Phoenix, AZ, US, Sales Support and Marketing Manager
Assisted with creation and editing of RFP Responses, SOQs, SOWs, and Business Development activities.
Designed and developed marketing materials, portfolios and company brochures.
Managed re-design of company website; Developed social media marketing program.
Managed all press release and press-related activity.
Maintained CRM database.
Assisted with quoting and maintenance of quote/proposal database.
Maintained Trade Show gifts, booth signage, and collateral, and coordinated charity events.
Archicon, LC, Phoenix, AZ, US, Marketing Coordinator
Wrote, edited, tracked proposals, bid presentations, and project portfolios.
Directed all media and public relations.
Designed and maintained marketing collateral.
Coordinated community relations and charity events.
Researched publications and business listing for upcoming projects.
Coordinated and managed photographic library of projects.
Cachet Homes, Scottsdale, AZ, US, Corporate Brand Manager
Managed all brand marketing and oversaw all communications to ensure brand conformity throughout.
Conducted demographic surveys and analysis to determine project viability.
Determined market strategies and maintained marketing budgets.
Assisted with creation and editing of proposals, RFP responses, SOQs, investor portfolios and company pro formas.
Directed marketing, communication and branding resulting in increased visibility and home sales.
Managed redesign of company website, and maintained website content and image library.
Coordinated all media and public relations including press releases, editorials, articles.
Coordinated all award submissions and tracked results; maximized publicity opportunities.
Coordinated ground breakings, grand openings, Realtor®, customer, investor and vendor events.
New York Institute of Technology (NYIT), Chicago, IL, US, Masters, MBA - Marketing
Masters of Business Administration with focus in Marketing, Internet Marketing, and International Marketing.
Arizona State University, Tempe, Arizona, US, Bachelors, English
Bachelor's in English: focused studies in Business and Creative Writing, Literature, and History.