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Kathleen Jaucian

Kathleen Jaucian

New York, NY, US

 

About 

My current responsibilities as a Marketing Coordinator align with the core competencies of the ideal Marketing Associate: the intrinsic motivation to create, managing projects across multiple departments and the ability to stay focused on the vision while grounded in the discipline and consistency to measure results.
 
Some of the accomplishments of my current position are:
- Create all sales collateral including proposals, presentations, sales sheets and brochures
- Develop email marketing strategies for lead nurturing, brand awareness and to cultivate strategic partnerships
- Lead website SEO strategy guided by user behavior and company goals
- Initiate public relations strategy comprising of press releases, thought leadership interviews, article writing and award submissions
- Implement product release marketing communications strategy
- Define blog editorial agenda

Employment 

Meritus Payment Solutions, Santa Ana, CA, US, Marketing Coordinator

Managed and produced all projects from conception to completion including analyzing business objectives, copywriting, graphic design, art direction, and managing external agencies and freelancers.
• Business development and product marketing | Develop all collateral including industry sales sheets, product brochures, presentations, and proposals • Product marketing includes defining business objectives, defining target audience, developing communication and sales strategy, and coordination across all departments
• Email and newsletter marketing | Develop and implement lead nurturing and retention strategy • Test and learn through optimizing content, landing pages, and A/B testing • Manage database and integration with CRM
• Social media | Manage accounts and content curation for Facebook, Twitter, LinkedIn, Google+, Pinterest, and blog • Monitor online reputation
• Public relations | Write and distribute monthly press releases • Quarterly article submissions per vertical industry • Award submissions • Write case studies • Secure thought leadership interviews
• Website design and content management | Produced new website including all art direction, copywriting, wire-frame evaluation, and quality assurance • SEO optimization including keyword research and optimization, content generation, inter- and intra-linking strategy, landing page implementation • Website re-design of payment gateway Payment XP • Produced video product demos
• Advertising and media buying | Develop media plan • Produce ad campaign • Ad analysis and optimization
• Tradeshows and conference participation | Coordinate event marketing (10 events per year), including pre-, during, and post-event • Measure ROI • Online promotion, including email campaigns and website optimization • Shipping and installation logistics

Mar 2011 - current
 

Extell Development Company, New York, NY, US, Marketing Coordinator

Worked directly with VP of Marketing and simultaneously managed the marketing and sales of 10 luxury residential projects.
• Managed external agencies | Provided creative briefs, reviewed production for accuracy and brand articulation, and upheld project timelines. Instituted continuous ROI measurement
• Managed loyalty program |Implemented new B2B and B2C loyalty program continuous communication and sales incentives
• Budget management | Tracked marketing budget for all projects including pre-development, sales office construction, advertising, public relations, events, and sales office maintenance

Dec 2007 - Oct 2008
 

Young Company, Laguna Beach, CA, US, Account Coordinator

• Project management | Projects ranged from website development, radio production, cable TV production, collateral, brand identity, trade shows, Internet marketing, direct mail, telemarketing, and focus groups • Duties included research, concept development, managing budgets, production schedules, finished art, trafficking, and all logistics • Lead for project management software Creative Manager Pro
• Email marketing | Produced monthly automotive email newsletter and sales promotions • Duties included concept development, community relations, design and layout, programming, finished art, trafficking, and transmission reports
• Website content management | Content Manager for automotive dealer websites: Mercedes-Benz, Porsche, and Audi • Duties included SEO, creating promotional campaign pages, content management, and quality assurance

Dec 2005 - May 2007
 

Education 

New York University (NYU), New York, NY, US, Bachelors, Communications

Aug 2000 - May 2003
 


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