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Alina Zihharev

Alina Zihharev

New York, NY, US

 

About 

Employment 

Oxford University Press, New York, NY, US, Assistant Marketing Manager

· Analyzed market feedback, competition and product sales data to develop and present future marketing strategy.
· Created copy for websites, electronic and print newsletters, brochures, and other related marketing literature.
· Developed ideas and opportunities for client meetings, presentations, and other public relations events to promote product awareness.
· Planned and represented company at global society meetings.

Aug 2011 - Jan 2012
 

Taylor & Francis Group, New York, NY, Marketing Coordinator

· Executed marketing and e-marketing plans.
· Administered subject arena web content management system.
· Created copy and liaised with creative services team to develop integrated direct marketing promotions.
· Represented company at conferences and promotional events.
· Planned, implemented and monitored marketing budget.

Oct 2006 - Jul 2011
 

Pompei A.D., New York, NY, US, Marketing Assistant

· Conducted marketing research and brand development projects.
· Assembled research data about competition, trends and potential clients.
· Created media kits and press releases.
· Coordinated company events, maintained schedules and calendar.

Jan 2004 - Jun 2006
 

Education 

Pace University, New York, NY, Bachelors, Bachelor of Business Administration

Major: Marketing
Minor: Sociology

Sep 2000 - Jun 2004
 


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