I consider myself a senior high tech marketing professional experienced in enterprise/SMB markets, SaaS/Cloud and start-up organizations and A/E/C firms, providing a complete skill set to build, execute and measure lead and demand generation initiatives and marketing operations systems which create awareness, generate leads, measure results and generate new revenue.
Some recent highlighted achievements:
- Lead and Demand Gen - developed closed-loop lead & demand generation and customer acquisition programs for leading Bay Area SaaS and security companies, including administration of tools, data management, lead scoring and creation of programs and campaigns
- Data Remediation - project lead responsible for company-wide data remediation project involving the remediation, cleansing, appending and segmentation of 100K leads db; additionally, created standard data requirements and methodology; reconfigured tools (SFDC and Marketo) to facilitate the revamped db
- Lead Scoring/Lead Management - created integrated lead scoring mechanism for tracking prospect/lead activity, lead notifications/alerts, reporting and analytics, and marketing-sales alignment; project lead responsible for coordinating the distribution of new leads to Corporate (direct), Partner-Channel and EMEA/APAC; lead management processes and procedures
- Recent Campaign Highlight - created successful C-level to C-level marketing campaign (direct and digital) targeting Fortune 1,000 companies; unique strategy resulted in 20% response rate (C-level requesting meeting)
Possessing both a strategic and tactical skill set, I can conceptualize and design programs, while at the same time, execute and implement the deliverables.
Florida State University, Bachelors, Economics/Marketing