I am a seasoned marketing executive with extensive marketing experience encompassing Global luxury brand / product management including: development and execution of brand positioning and strategy; global P&L responsibilities; develop and monitor merchandising / in store execution ensuring brand positioning and integrity are maintained; public relations; training / special events; multi-platform media; market research; global competitive analysis; agency management; managing licensor relationships and contract management with various celebrities, athletes and corporations.
BVM Consulting, Brooklyn, NY, US, Principal
Assist clients with the development of successful marketing strategies and tactics with emphasis on brand / product development, brand positioning, messaging, media support (TV, print and digital) and in store execution. Also provide product sourcing, production and procurement.
Beatue Prestige International, New York, NY, US, Marketing Director
Responsible for all marketing activities including P&L responsibility, media, coop advertising, special events, training, print production & in store activities.
Elizabeth Arden, New York, NY, US, Global Marketing Director
Responsible for Global luxury brand / product management which includes: development and execution of brand positioning and strategy; global P&L responsibilities; develop and monitor merchandising / in store execution ensuring brand positioning and integrity are maintained; public relations; training / special events; multi-platform media; market research; global competitive analysis; agency management; managing licensor relationships and contract management with various celebrities, athletes and corporations.
