Heidi Koot

Heidi Koot

Calgary, AB, CA



Enthusiastic professional communicator experienced in marketing, advertising, promotions and sales. Dedicated to developing and utilizing strategic marketing communications plans that ensure consistent and effective brand messages.

·Strong visual sense, excellent research and writing skills, immaculate attention to detail, accustomed to strict deadlines.

·Concise and effective communicator with proven ability to build and maintain healthy client relationships.

·Team player accustomed to working with diverse groups. Extremely coachable yet comfortable taking the lead.

·Motivated self-starter; able to take initiative and spark interest.


Sun Media Corporation, Advertising Account Coordinator

·Responsible for maintenance of 20 accounts and monthly sales up to $100,000 per month.
·Developed advertising proposals and client presentations, employing media metrics and creative campaign planning to attract and maintain a strong client base.
·Utilized social media tools, especially Twitter, to build revenue, communicating special sections and promotions to new and current clients.
·Wrote copy and worked closely with graphic designers to create visually appealing advertisements.

Jul 2010 - Jun 2011

Match Marketing, Brand Ambassador

·Executed a promotional campaign for Herbon Rockhoppers from design to implementation.
·Utilized Facebook, Twitter, YouTube and Wordpress to create excitement about contests.
·Created positive brand experiences in person through guerilla marketing.

Sep 2009 - Dec 2009

University of Calgary Women's Resource Centre, Communications Project Coordinator

·Composed a research-based report and recommendations evaluating the Women‘s Resource Centre‘s external resources.
·Developed a “gender equity scorecard” template used by the Women‘s Resource Centre in evaluating all external resources.
·Trained volunteers to carry out evaluations of future resources, communicating key resources and stakeholder needs to all volunteers.

Sep 2009 - Dec 2009

University of Calgary Social Justice Encounter, Event Organizer

·Created and managed a database of over 200 participants.
·Communicated key messages to all event participants via email leading up to the event.
·Coordinated transportation for disabled attendees.
·Recruited and lead team of volunteers in registration and logistical operations on event day.

Sep 2007 - May 2008

Education Matters, Communications Project Coordinator

·Carried out extensive primary and secondary research including stakeholder needs evaluations in creating an extensive research and recommendations report for the organization’s community engagement forums.
·Engaged with community leaders including school board trustees, teachers and directors of non profit agencies to develop a vision for the forums that was consistent with the needs of the community.
·Responsible for preliminary event planning and budgeting.
·Moderated discussion and provided a written summary of the community engagement forums.

Jan 2008 - Apr 2008


University of Calgary, Bachelors, Communications Studies (First Class Honours)

Sep 2005 - May 2010

University of Calgary/ Kyiv Mohila Academy, Ukraine/ St. Petersburg State University, Russia/ University of Tartu, Estonia, After the Empire: The Collapse of Communism and Beyond Travel Study

Jun 2009 - Aug 2009

University of Calgary/ Shantou University, China, Global Leadership and Innovation Field Study

May 2008 - Jul 2008

University of Calgary, Certificate in Appreciative Inquiry

Mar 2008 - Apr 2008


Faculty of Communication and Culture Dean's List, Other


Jason Lang Memorial Scholarhip, Scholarship


Faculty of Communication and Culture Dean's List, Other


Delegate - EngageNOW, Other

Delegate representing the University of Calgary at the EngageNOW conference featuring His Holiness the Fourteenth Dalai Lama


University of Tartu International Scholarship, Scholarship


University of Calgary International Studentship, Scholarship


Jason Lang Memorial Scholarship, Scholarship


Li Ka Shing Foundation International Scholarship, Scholarship


Jason Lang Memorial Scholarship, Scholarship


Areas of Specialization 


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