"It's a clever way to save money," Anneli Sjogren, head of photography at IKEA, said during a recent interview at the company's sprawling photo studio in this sleepy southern town. "We don't have to throw away kitchens in the Dumpster after the photo shoot."
Instead, sets for entire rooms—spanning kitchens to bathrooms to porches—can be mocked up and created on a computer screen without the help of a single camera. — online.wsj.com
Gehry Technologies (GT), a company founded in 2002 by Gehry Partners’s research and development team, has announced a free preview period for their latest off-the-shelf product GTeam. The new cloud-based software described by Gehry as “Google Docs for 3D models” automatically translates files from AutoCAD, Revit, Rhino, Google SketchUp, and other professional modeling software into a common format, which can then be easily accessed and shared online. — artinfo.com
Wenders revealed his ambition to make a 3-D documentary about architecture. "I have actually already started a long-term project in 3D. It will take several years to do a film about architecture, and I have a lot of architect friends. I realised through Pina that architecture is something that could have a real affinity to film." — artlyst.com
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