They decided that pink and blue were calming and cause for calmness. Then they decided that to convince you that you needed calm, they montaged a butt-load of anxiety ridden images with scratchy graphics and capitalized words that evoke social pressure and inadequacy. [...]
Don’t encourage everyone to chill, when you really want them to be docile. Don’t urge everyone to slow down when you really want them to buy. — Pete Brook via medium.com
“Avocado Green,” explains Leatrice Eiseman, executive director of the Pantone Color Institute. “And Harvest Gold.”
Those were the colors of the 70’s, with a nice helping of brown. “It was all so pervasive in that time,” Eiseman says – without derision, notably.
In the early eighties, the dominant color scheme was mauve, gray, and turquoise. Back then, color trends were virtually “dictatorial,” says Eiseman, “everyone marched to the same drummer.”
Then, consumers revolted. — marketplace.org
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