Downsizing but going "upscale" in Daytona
“Fans are much more sophisticated now,” said James Renne, a principal at the architectural firm Rossetti and the chief architect of the renovation. “You’ve already got N.F.L. stadiums that these fans go to, N.B.A., N.H.L. arenas that they go to"
Ken Belson reported on plans by Daytona International Speedway for up to $400 million in renovations. The goal is to overhaul the 54-year old, 147,000-seat track, shrink capacity, add amenities and reorganize the main grandstand. View full entry