Carl Bass, who’s helmed the $2 billion corporation since 2006, admits that the delineation between building virtual and physical products is eroding, and that has created opportunities for companies who have traditionally focused on developing and selling software.
“It used to be that it was this unwritten rule that software companies don’t do hardware, and vice versa,” he says, “but I think the rules are changing…. It totally would be fun. I personally would love it.”
— wired.com
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