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Postcard-perfect: the big business of city branding
Kraków in Poland was named European Capital of Culture in 2000 – but the title does not always translate into growth. (The Guardian; Photograph: Art Widak/Demotix/Corbis)

Kraków in Poland was named European Capital of Culture in 2000 – but the title does not always translate into growth. (The Guardian; Photograph: Art Widak/Demotix/Corbis)
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Kraków in Poland was named European Capital of Culture in 2000 – but the title does not always translate into growth. (The Guardian; Photograph: Art Widak/Demotix/Corbis)