In 2006, the developers of Olive 8 — a swanky hotel/condo complex planned for downtown Seattle — were looking for a way to build beyond the 300-foot height limit that zoning allowed. Doing so required some compromises — but not the kind of backroom deal residents of Chicago or Baltimore might assume. — grist.org
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this is a great idea - though not really "free market" as the article claims... but it seems like a much better incentive. too bad many cities already have too much sprawl for this to really make much of an impact.