In December 2009, at the "SportAccord" marketing trade show held in Denver, a pair of young Qataris walked up to the Albert Speer & Partners booth, flipped through the brochures and soon realized that the Frankfurt-based firm specialized in very large-scale projects with a focus on sustainability. — Der Spiegel
Alexander Smoltczyk interviewed Albert Speer Jr. in connection with Qatar's bid for the 2022 World Cup, designed by Speer's Frankfurt based firm. More interested in "intelligent cities" than simple architectural objects, the firm does and offers everything, from the big-picture concepts down to detailed plans. As for questions about patronage, politics and democracy Speer believes "Generally speaking, Germans should be able to work in countries with a German embassy." Additionally, Alexander writes that the current building race seen in the Gulf region is all about "symbolic capital", "sustainable power and sustainable spectacle".