The word "speculation" is altered by the context in which it appears. Stockbrokers use it in a certain way, workplace gossips in another.
There's also an architectural dimension that kicks in as designers pursue visions that have no realistic chance of ever being built. There are different motivations: to plant seeds, question norms or nudge the public debate.
— sfgate.com
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SOMA, Mission bay and the area around Mission + first are evolving away from the city anyway - anything goes - bring in Bjarke, REX, and OMA the tourists don't go down there anyway.