Architecture for Humanity begins crowdsourced rebranding campaign
Image via afhnetwork.wordpress.com
Nine months after abruptly shutting down and filing for bankruptcy, Architecture for Humanity has begun a campaign in efforts to rebrand itself as a "collectively defined, collaboratively run, and inclusive" non-profit. Launched Tuesday, the AFH Chapter Network is gathering opinions and ideas worldwide in the form of video responses in a short survey until September 8. Participants will answer questions on how the new AFH should restructure its mission, value, and goals.
Once the responses are collected, the AFH Network will search for key findings alongside brand strategists at Skyrocket Digital and then work towards finding a new name for the organization.
The AFH Network posted their reasons for rebranding in a generalized list on WordPress:
- A few reasons why we’re looking for a new name: We are a new organization: While the mission remains similar, we are focused on consensus building, professional development, and support for local groups to develop innovative business models while delivering humanitarian design services.
- This is a new banner for rallying. The previous organization was not sustainable, so we need to break free of it—both in how we organize and the banner we rally under. So we need a new name!
- We want to be inclusive. Architecture for Humanity was confined to one profession, often leaving out those outside of architecture who can help deliver on the mission. We now understand the value of interdisciplinary collaboration.
- Inherited Legal Drama. A whole slew of legal issues too boring to list.
Previously on Archinect:
Architecture for Humanity to file for bankruptcy
Architecture for Humanity to shut down